WHO ARE MY CLIENTS, AND WHERE ARE THEY?
Quantum Approach: Alternative Healing Services.
Quantum Approach uses EFT Tapping: an alternative treatment for physical pain and emotional distress. The biggest challenge with this case was properly defining the target market: divorced women who were looking to heal emotional distress.
Read on to learn how we helped Richard clearly define the right clientele for his business, and created well-researched content that was catered to speak directly to his audience.
Building a foundational understanding of who we're selling to.
When our target market isn't clearly defined, we're missing a key piece of the sales process. It's harder to sell a product or service, we don't know what platforms they're most active on, what their most pressing issues are, and ultimately, how we can best solve them.
For Quantum Approach, we started with a vague idea of who would benefit from this service the most, and ended up uncovering more information than we originally expected.
What We Did.
Heavy research into related clientele.
Analyzed existing company strategy
Competitive analysis of the industry.
After our heavy research, we were able to construct better content and presented all this information to our client. Below are excerpts from our presentation.
This brochure is paired with the contact list of several prominent contact points in the industry our client specializes in. It was made to be digitally distributed to potential partners and prospects.
The Results We Delivered to Quantum Approach.
Detailed target market analysis (including: demographics of age ranges, occupations, common interests, geographic location, and behaviours)
1 Free Guide to EFT Tapping for Anxiety, Depression, and Insomnia.
A marketing plan with professional, specially-catered marketing tactics for Quantum Approach.
1 online brochure for partnerships and prospective clients.
Contact list for existing thought leaders in the industry.
Pre-podcast guest appearance coaching.